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Workshop EY03: Marketing
Price
Duration
$99.00
Two Sessions (2 hrs.) Tuesday and Thursday from 6:30 pm to 8:30 pm. (See book online tab for dates).
About the Course
The marketing planning process involves setting goals/objectives, analyzing the market, and competitors.
Specific tactics are introduced like the 4 Ps (product, price, place, and promotion).
Budget creation will be discussed, implementing the plan, and measuring performance against key performance indicators (KPIs) to make adjustments as needed.
Your Instructor
Dr. Walter B. Graves
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